Company work
Building Collarva from product idea to operating brand
A founder-led pet brand used as a real-world laboratory for finance, strategy, marketing, operations, and customer experience.
View scope and context
Scope
- Product positioning and pricing
- Supplier, manufacturing, and compliance research
- Shopify merchandising and conversion analysis
- Financial modeling and launch planning
Outcome
Built the brand, product offer, launch infrastructure, and content system around a focused 100-unit market entry.
Organic Instagram performance reported August 9, 2026. Reach does not equal product sales.