Finance · Marketing · Strategy · Entrepreneurship

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I turn complex business questions into clear decisions.

Hasan Alzewary is a Multi-Facet, Industry Professional.

I'm Hasan Alzewary — a finance-trained entrepreneur, licensed Michigan realtor, and business engineer. I connect financial analysis with the discipline to test, build, revise, and execute.

Analytical enough to find the signal.

Practical enough to build the system.

Persistent enough to finish the work.

Selected work

Proof over promises. Results over inaction.

Company work and university projects are labeled clearly so the role, context, and outcomes are never ambiguous.

Company work · 2026–Present

Building Collarva from product idea to operating brand

A founder-led pet brand used as a real-world laboratory for finance, strategy, marketing, operations, and customer experience.

7M views1M In Traffic Every 20hrs6M accounts reachedThousands of follows
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Scope

  • Product positioning and pricing
  • Supplier, manufacturing, and compliance research
  • Shopify merchandising and conversion analysis
  • Financial modeling and launch planning

Outcome

Built the brand, product offer, launch infrastructure, and content system around a focused 100-unit market entry.

Organic Instagram performance reported August 9, 2026. Reach does not equal product sales.

Full portfolio category

Projects & applied work

Thirty-eight company and university projects spanning entrepreneurship, finance, strategy, marketing, sales, technology, research, and project management.

University coursework · Financial Reporting

Apple Inc. Financial Reporting Investigation

Four-person academic team analysis of SEC filings, footnotes, ratios, cash flows, credit risk, taxes, equity, and valuation.

4-person team 15-page report 10-slide presentation FY2024 vs. FY2023
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Role & context

Team 7 member on a four-person university project.

ACC 358 Financial Reporting investigation of Apple Inc. using fiscal 2024 and 2023 SEC filings, annual-report disclosures, statements, footnotes, ratios, course material, and external credit-rating evidence.

Scope

  • Governance, audit, reporting environment, and industry context
  • Revenue recognition, bundled arrangements, deferred revenue, App Store net reporting, commitments, contingencies, OCI, and unusual tax items
  • Receivables, customer concentration, inventory, PP&E, R&D, and long-lived assets
  • Debt, commercial paper, maturity structure, credit ratings, liquidity, solvency, and flexibility
  • Income taxes, deferred taxes, uncertain tax positions, and the European State Aid charge
  • Equity, repurchases, dividends, stock compensation, book value, and market-to-book comparison
  • Cash flows, free cash flow, and profitability, liquidity, solvency, and efficiency ratios

Outcome

Produced an integrated assessment of Apple from financial-management, creditor, and investor perspectives. The analysis characterized Apple as financially well managed with short-term-liquidity and capital-return qualifications, a strong credit risk, and a high-quality business whose principal investment risks were valuation, regulation, and concentration rather than near-term distress. It identified Services-revenue quality and disclosure—particularly bundled arrangements and App Store net reporting—as the most important continuing reporting issue.

An internal document review estimated 94/100, A-range quality. This was not an instructor-issued grade and must not be presented as one.

Evidence: Artifact reviewed. Portfolio treatment: Flagship. Academic disclosure: Academic team project using public information. Apple was the subject of analysis, not an employer, sponsor, client, or source of investment advice.

University coursework · Professional Selling

Park Shores Resort Convention Sales Proposal

Team response to a fictional convention RFP combining consultative selling, event requirements, negotiation planning, and presentation strategy.

600 attendees 450 rooms Multi-day program Team proposal
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Role & context

Team member working in the simulated role of a Park Shores convention sales account executive.

University consultative-selling capstone based on the fictional Park Shores Resort and Convention Center. The course simulation moved learners through product, relationship, customer-buying, and presentation strategies.

Scope

  • Event and room-block requirements
  • Venue and product strategy
  • Needs discovery and customer buying criteria
  • Benefit-focused recommendations
  • Objection handling and negotiation planning
  • Proposal structure, pricing logic, presentation tools, closing strategy, and post-sale planning

Outcome

Translated a complex hospitality brief into a client-centered proposal with recommendations, supporting evidence, objection responses, negotiation preparation, and a clear close strategy. The available evidence does not establish that the proposal “won” business or earned a particular grade.

Evidence: Project record and course framework reviewed; final student deck not available. Portfolio treatment: Flagship. Academic disclosure: Academic team simulation. Park Shores was a fictional course setting, not employment, consulting, or a real client relationship.

University coursework · Organizational Behavior

Retail Closing-Shift Performance Diagnosis

Individual organizational-behavior analysis applying goal-setting theory to an anonymized workplace problem.

≈285 words 4-part analysis Goal-setting theory 3 management actions
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Role & context

Individual student analyst and writer.

OB 354 Behavior in Organizations final discussion using an anonymized former retail workplace to analyze a job-performance problem through goal-setting theory.

Scope

  • Approximately 285 words plus an APA reference
  • Four required sections: organization, problem, theory, and recommendations
  • Examined inconsistent closing-shift merchandise and return duties
  • Connected vague expectations and weak feedback to goal-setting theory
  • Recommended a specific checklist, end-of-shift feedback, progress reviews, recognition, and accountability

Outcome

Converted an observed operational problem into a concise organizational-behavior diagnosis and three practical management recommendations. The draft met the assignment's 250–320-word range. There is no evidence that the employer adopted the recommendations or that performance changed.

Evidence: Completed draft reviewed. Portfolio treatment: Supporting. Academic disclosure: Individual academic analysis using an anonymized former workplace as context; not employer-sponsored consulting.

University coursework · Organizational Behavior

Low-Performance Coworker Organizational Behavior Paper

A planned organizational-behavior paper applying course concepts to low performance, organizational commitment, and possible coworker and supervisor responses; final completion remains unverified.

1,000-word plan 50-point assignment OB analysis Completion unverified
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Role & context

Individual student researcher and writer, if completed.

OB 354 paper about a current or former coworker's low performance, low organizational commitment, or both. The assignment allowed an interview-based example.

Scope

  • Planned 1,000-word paper
  • 50-point assignment
  • Application of course concepts to ineffective performance or commitment
  • Analysis of possible coworker and supervisor responses

Outcome

No completed paper was available. Do not list this as completed work or claim a conclusion, grade, or intervention result until the submitted paper is verified.

Evidence: Assignment mapped; completion unverified. Portfolio treatment: Archive until the final paper is supplied. Academic disclosure: Confirmed assignment only; completion and authorship of a final deliverable remain unverified.

University coursework · Marketing Principles & Policies

Water From Mars Premium Water Launch Strategy

Academic premium-water go-to-market plan integrating 5Cs, 7Ps, positioning, competitor pricing, six-city rollout, financial scenarios, and KPIs.

14-slide deck 6-city launch $0.96 unit cost Audience ages 21–44
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Role & context

Individual student marketing strategist and presentation developer unless a team role is documented elsewhere.

Academic brand-launch simulation for a fictional premium bottled-water concept, Water From Mars. The work applied 5Cs, 7Ps, segmentation, positioning, competitor analysis, pricing, launch planning, and measurement.

Scope

  • Executive summary; company, customers, competitors, collaborators, and context
  • Premium brand positioning, packaging, proof points, and QR-enabled credibility
  • Price normalization by 16 ounces and alternative $2.99 and $3.49 pricing scenarios
  • TAM, SAM, and SOM framing
  • Retail, hospitality, event, and digital channel strategy
  • 90-day launch calendar, KPIs, scenario stress tests, and risk analysis

Outcome

Built an evidence-led go-to-market plan that connected target customer, product story, price, channel, promotion, and performance metrics. The analysis identified repeat purchase and product credibility as the central commercial risks.

The record also contains forecast scenarios—50,000 bottles per month, 150,000 bottles over 90 days, and 600,000 bottles over one year. These are planning assumptions, not actual sales. Illustrative figures such as $448,500 in 90-day retail sales, a negative $22,325 90-day EBITDA, and a $110,700 one-year EBITDA must be labeled as modeled forecasts.

Evidence: Project record reviewed; strategy deck and analytical package documented. Portfolio treatment: Flagship. Academic disclosure: Individual academic simulation for a fictional brand. No product was launched, no revenue was realized, and no client engaged the student.

University coursework · Marketing Principles & Policies

Market Pulse Energy Drink Strategy

Individual academic marketing concept applying 5Cs, 7Ps, positioning, and a 90-day launch framework.

5Cs + 7Ps 90-day launch 6-slide structure Audience ages 18–30
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Role & context

Individual student marketing strategist unless team participation is later documented.

Academic marketing exercise for a fictional functional energy-drink concept, Pulse, aimed primarily at consumers ages 18–30.

Scope

  • Applied 5Cs and 7Ps
  • Defined a premium, occasion-based functional beverage position
  • Evaluated customers, competitors, channels, pricing, and promotional logic
  • Developed a 90-day launch direction and six-slide presentation structure

Outcome

Produced a coherent positioning and launch concept that linked audience, consumption occasion, product benefits, competitive differentiation, and early-stage execution. Completion of the final course submission and any grade were not verified.

Evidence: Project record reviewed; final submitted deck and grade unverified. Portfolio treatment: Supporting. Academic disclosure: Academic concept-development exercise for a fictional brand; not a commercial launch or client project.

University coursework · Information Systems in Management

Organic Pet Store Generative-AI and Information Systems Plan

Fourteen-part academic consulting simulation covering GenAI, market research, systems selection, cybersecurity, e-commerce, POS, and change management.

14-part simulation $7,000 budget 1 full-time + 3 part-time GenAI + systems
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Role & context

Individual student acting as a simulated information-systems and generative-AI advisor.

Fourteen-part academic consulting simulation for a small fictional organic pet store with one full-time and three part-time employees and a $7,000 information-systems budget.

Scope

  • Business naming, brand framing, and generative-AI prompt design
  • Geodemographic research and target-market interpretation
  • Social-media, ethical, privacy, copyright, and legal considerations
  • Information-system selection within a $7,000 budget
  • Internet-service-provider comparison for ZIP code 53716
  • Cybersecurity controls and e-commerce prototype concepts
  • Press release and operating-decision support
  • Point-of-sale process, change management, supply chain, and reflection
  • Fourteen assignment tasks assembled into Word/PDF/PPT working outputs

Outcome

Connected generative-AI use with practical small-business systems decisions, security, e-commerce, operations, and responsible-use considerations. The project record notes that actual prompts and outputs still needed to be inserted into the template, so the package should not be called a finalized submission without checking the final file.

Evidence: Project record reviewed; working Word, PDF, and presentation package documented; final submission unverified. Portfolio treatment: Flagship after final-file review. Academic disclosure: Individual academic simulation. The pet store was fictional; recommendations were not delivered to or implemented by a real business.

University coursework · Information Systems in Management

Coca-Cola Information Systems Competitive-Advantage Analysis

Individual academic paper mapping sixteen technology examples to eight competitive-advantage methods.

≈3-page paper 8 strategy methods 16 technology examples Public-source analysis
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Role & context

Individual student researcher and writer.

Information Systems in Management assignment analyzing how Coca-Cola uses technology to support competitive advantage.

Scope

  • Approximately three pages of body content, plus cover and bibliography
  • Stayed below a six-page limit
  • Eight competitive-advantage methods
  • At least two technology examples per method, for sixteen mapped examples
  • Connected information systems to operations, customers, suppliers, products, decisions, and strategic positioning

Outcome

Produced a structured company analysis that translated course frameworks into concrete technology examples. The working draft is documented; final submission status and official grade are not.

Evidence: Project record reviewed; working written draft documented. Portfolio treatment: Supporting. Academic disclosure: Individual academic analysis based on public information. Coca-Cola was not an employer, sponsor, or client.

University coursework · Information Systems in Management

Emerging Information Systems Infographic Series

Academic visual-content package explaining AI, cloud computing, and information security for a business audience.

3 topic pages Artificial intelligence Cloud computing Information security
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Role & context

Individual student researcher, information designer, and writer.

Assignment translating information-systems topics into concise, visually organized educational content.

Scope

  • Cover plus three topic pages
  • Artificial intelligence
  • Cloud computing
  • Information security
  • Definitions, business relevance, examples, benefits, risks, and source material

Outcome

Organized three broad technology topics into an accessible infographic-ready package. A completed Canva artifact and instructor grade were not available, so describe this as content development unless the final visuals are supplied.

Evidence: Project record reviewed; Word/PDF content package documented; final Canva execution unverified. Portfolio treatment: Supporting. Academic disclosure: Individual academic communication project; not commissioned educational or corporate design work.

University coursework · Information Systems in Management

Salesforce MAX Developer Lab Series

A mapped Salesforce Developer Edition lab sequence covering application setup, records, reporting, dashboards, validation, redundancy, and data modeling; completion evidence remains unverified.

Labs 1A–2A 90 course points Developer Edition Completion unverified
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Role & context

Individual student Salesforce learner and configuration analyst, if completed.

Salesforce Developer Edition lab sequence covering application setup, records, reports, charts, dashboards, validation, redundancy, and data modeling.

Scope

  • Labs 1A, 1B, and 2A
  • 90 total course points
  • Developer Edition environment
  • App and pitch records
  • Reports, charts, and dashboard
  • Data validation, redundancy, and data-model concepts
  • Grader certificates required as completion evidence

Outcome

A detailed completion roadmap was created, but no certificates or completed lab environment were available. Do not claim Salesforce implementation proficiency or completed labs from this record alone.

Evidence: Assignment and implementation roadmap mapped; completion unverified. Portfolio treatment: Archive until certificates and final lab files are verified. Academic disclosure: Confirmed academic lab sequence; completion remains unverified.

University coursework · Business Statistics with Excel

Student Scores and T-Shirt Preference Analysis

Contingency-table, heatmap, and 32-student score-correlation exercise using business-statistics methods.

32 students Contingency table Heatmap 0–120 chart axes
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Role & context

Individual student data analyst using Excel.

Business-statistics exercises converting categorical and quantitative student data into tables and visualizations.

Scope

  • T-shirt size-by-color contingency table and heatmap
  • Validation of a specific observation: size M / red with value 109
  • Midterm-versus-final scatterplot for 32 students
  • Axes standardized from 0 to 120
  • Spreadsheet formatting and chart interpretation

Outcome

Produced Excel-ready summaries that showed the relationship between categorical preferences and between two quantitative score variables. The record documents generated workbooks, but not a course grade.

Evidence: Project record reviewed; Excel outputs documented. Portfolio treatment: Supporting. Academic disclosure: Individual academic data-analysis exercise using supplied class data; no external client or operational decision.

University coursework · Business Statistics with Excel

Academic Majors Frequency Distribution

Excel-based nominal-data summary of 30 observations using counts, proportions, and percentages.

30 observations 5/30 management 16.67% 2 worksheets
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Role & context

Individual student data analyst using Excel.

Introductory statistics assignment organizing nominal data into raw-data and frequency-distribution worksheets.

Scope

  • 30 observations
  • Academic major as a nominal variable
  • Separate raw-data and frequency-summary sheets
  • Counts, proportions, and percentages
  • Management identified as 5 of 30 observations, or 16.67%

Outcome

Created a clean categorical frequency distribution and interpreted the sample as relatively even across majors rather than dominated by one category.

Evidence: Project record reviewed; workbook structure documented. Portfolio treatment: Supporting. Academic disclosure: Individual academic Excel exercise using supplied data.

University coursework · Project Management & Leadership

Conveyor-System Implementation Plan

Academic end-to-end project-control package spanning WBS, critical path, resources, budget, risks, earned value, and status reporting.

530 workdays $1.055M baseline $1.080M revised EAC 9-node critical path
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Role & context

Individual student project planner and analyst unless team participation is later documented.

Comprehensive academic project-management case for planning a conveyor-system implementation. This was a planning simulation, not a system the student built or installed.

Scope

  • Work-breakdown structure and activity network
  • Schedule, Gantt chart, critical path, and slack
  • Resource assignment and leveling
  • Budget, time-phased cash flow, and revised cost outlook
  • Stakeholders, risk register, earned-value indicators, and status reporting

Outcome

Produced an integrated project-control package connecting scope, schedule, resources, cost, risk, stakeholders, and performance reporting. The revised forecast indicated a $25,080 increase over baseline. All dates, costs, and performance indicators belong to the academic case, not a real implementation.

Evidence: Project record reviewed; integrated planning package documented. Portfolio treatment: Flagship. Academic disclosure: Individual academic simulation; no physical conveyor system was installed and no organization retained the student as project manager.

University coursework · Project Management & Leadership

Ventura Baseball Stadium Schedule Analysis

Academic critical-path and deadline-risk assessment of a 685-workday construction plan.

685 workdays 40-day cushion $500K/day penalty 9-node critical path
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Role & context

Individual student scheduler and project analyst.

Academic construction-scheduling case assessing whether a stadium project could meet an opening deadline and avoid delay penalties.

Scope

  • Activity logic and network analysis
  • Critical-path identification
  • Deadline and schedule-margin assessment
  • One-page Gantt presentation
  • Interpretation of contractual timing exposure

Outcome

Calculated that the baseline plan finished 40 days before the stated deadline, providing schedule protection against the case's delay penalty. ProjectLibre execution was not directly verified, so claim the schedule analysis and Gantt—not software-specific completion—unless the native file is supplied.

Evidence: Project record reviewed; schedule analysis documented. Portfolio treatment: Flagship or strong supporting project. Academic disclosure: Academic case analysis; not a real stadium engagement, contract decision, or realized financial saving.

University coursework · Project Management & Leadership

Community 5K Work-Breakdown Structure

Three-level academic work-breakdown structure spanning eight event-planning workstreams.

8 workstreams 3 WBS levels Event planning Scope hierarchy
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Role & context

Individual student project planner.

Academic exercise decomposing a community 5K event into manageable work packages.

Scope

  • Eight top-level branches
  • Three WBS levels
  • Covered governance, route and permits, participants, volunteers, vendors, safety, promotion, and event-day/closeout work

Outcome

Produced a structured scope hierarchy that separated deliverables and responsibilities clearly enough to support later scheduling, budgeting, and assignment.

Evidence: Project record reviewed. Portfolio treatment: Supporting. Academic disclosure: Academic planning exercise; no claim that the student organized or operated a live race.

University coursework · Project Management & Leadership

Alaska Expansion Risk Register

Seven-risk academic assessment using probability, impact, prioritization, and response planning.

7 identified risks 1–5 scoring 5 response types Prioritized matrix
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Role & context

Individual student risk analyst.

Academic project-risk exercise evaluating uncertainties in a proposed Alaska expansion.

Scope

  • Seven identified risks
  • 1–5 probability and impact scoring
  • Prioritized response matrix
  • Avoid, mitigate, transfer, accept, and contingency logic

Outcome

Converted qualitative uncertainty into a ranked risk register with owners or responses suitable for management review. The risks and responses were case recommendations, not observed outcomes.

Evidence: Project record reviewed. Portfolio treatment: Supporting. Academic disclosure: Individual academic case; not a live expansion or corporate risk engagement.

University coursework · Project Management & Leadership

Film Proposal Selection Matrix

Academic seven-option decision model combining must-have screening and weighted preference criteria.

7 proposals Must-have screen Weighted matrix 2 data issues flagged
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Role & context

Individual student decision analyst.

Academic project-selection case comparing seven film proposals against mandatory and preferred criteria.

Scope

  • Seven proposals
  • Must-have screening criteria
  • Weighted want-criteria matrix
  • Comparative recommendation table and written rationale

Outcome

Built a transparent selection framework that separated disqualifying requirements from weighted preferences. Later review identified two data issues—whether Year of Echo met the PG requirement and a missing ROI value for Keiko—so the final ranking should not be presented as definitive until those source fields are reconciled.

Evidence: Project record reviewed; working comparison documented; final decision needs source-data confirmation. Portfolio treatment: Supporting after reconciliation. Academic disclosure: Academic decision-modeling case; no real film was funded or selected.

University coursework · Project Management & Leadership

Activity-on-Node Network and Critical-Path Paper

Group academic paper identifying a 13-unit critical path and slack across an eight-activity network.

8 activities 13 time units 1 unit of slack 6-step critical path
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Role & context

Group member on a term-paper exercise; exact individual contribution was not documented.

Academic group assignment applying activity-on-node scheduling and critical-path analysis.

Scope

  • Eight activities
  • Critical path A–B–C–D–G–H
  • Total project duration of 13 time units
  • One time unit of slack for activities E and F
  • Network explanation and term-paper presentation

Outcome

Calculated the critical path, total duration, and noncritical slack, then translated the network logic into a written explanation. Do not claim sole authorship or diagram ownership without contribution evidence.

Evidence: Project record reviewed. Portfolio treatment: Supporting. Academic disclosure: Academic group exercise; not a live project schedule.

University coursework · The Science of Life

Radish Seed Salinity and Germination Experiment

Seven-treatment, 70-seed study of salinity effects over seven days, with data analysis and laboratory reporting.

70 seeds 7 salinity levels 10 per treatment 7 observation days
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Role & context

Individual student experimenter, data recorder, and report writer.

Controlled biology investigation of how salt concentration affected radish-seed germination over seven days.

Scope

  • Hypothesis and experimental design
  • Control and treatment groups
  • Daily germination observation
  • Percentage comparison and graph planning
  • APA-style laboratory report

Outcome

Observed 10 of 10 seeds germinating in the 0% control and no germination in any saline treatment, supporting a strong negative relationship under the conditions tested. The report draft still contained a placeholder for a class-average graph, so it should be described as a completed experiment with a draft report unless the final graph is supplied.

Evidence: Project record reviewed; experimental data and report draft documented. Portfolio treatment: Flagship science project after final report review. Academic disclosure: Individual academic experiment. Results apply only to this small classroom setup and should not be generalized beyond it.

University coursework · The Science of Life

Solo Spot Environmental Field-Observation Story

Two-minute academic multimedia narrative combining original observations, photographs, seasonal change, and environmental reflection.

≈270-word narration ≈2-minute runtime 10 scenes 16:9 presentation
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Role & context

Individual student observer, writer, photographer, and multimedia storyteller.

Environmental-science field assignment documenting a personally selected outdoor observation location and changes over time, including a winter update.

Scope

  • Approximately 270-word narration
  • Approximately two-minute planned runtime
  • Ten-scene visual sequence
  • 16:9 editable presentation
  • Student photographs and field notes
  • Seasonal change and personal reflection

Outcome

Turned repeated field observations into a concise visual narrative connecting place, seasonal change, ecological attention, and personal learning. The editable presentation is documented; a final exported MP4 is not.

Evidence: Project record reviewed; narration and editable presentation documented; final video unverified. Portfolio treatment: Flagship multimedia project after final-video review. Academic disclosure: Individual academic field-observation story, not a commissioned environmental film.

University coursework · The Science of Life

Metro Detroit Environmental Justice Analysis

Short academic synthesis of mapped burdens, refinery impacts, and community advocacy.

≈260 words MiEJScreen context 2 advocacy groups Public-source synthesis
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Role & context

Individual student researcher and writer.

Environmental-science assignment examining cumulative environmental burdens and community advocacy in Metro Detroit.

Scope

  • Approximately 260-word written analysis
  • MiEJScreen mapping context
  • Marathon refinery and surrounding cumulative impacts
  • Detroiters Working for Environmental Justice
  • Michigan Environmental Justice Coalition
  • Supporting public-interest reporting and resource links

Outcome

Connected mapped environmental indicators with industrial exposure, cumulative burden, and community-led advocacy. Instructor comments and final upload status were not available.

Evidence: Project record reviewed; written draft documented. Portfolio treatment: Supporting. Academic disclosure: Individual academic research using public sources; not work performed for the named organizations or communities.

University coursework · The Science of Life

Environmental Learning M-Portfolio Reflection

Individual synthesis of water, ecosystems, plastics, field observation, environmental justice, and stewardship.

6 topic areas Water + ecosystems Field observations Stewardship
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Role & context

Individual student writer and synthesizer.

End-of-course reflective portfolio connecting scientific concepts, field activities, and environmental responsibility.

Scope

  • Drinking-water and tap-water regulation
  • Aquifers and groundwater
  • PET plastic and ocean pollution
  • Campus-lake food web
  • Solo Spot and Hidden Lake observations
  • Environmental justice and personal stewardship

Outcome

Integrated multiple course units into a single learning narrative about systems, place, public health, and stewardship. The generated draft may exceed the two-page target and should be checked against the submitted version before publication.

Evidence: Project record reviewed; reflection draft documented. Portfolio treatment: Supporting. Academic disclosure: Individual academic reflection; outcomes are learning claims, not professional environmental work.

University coursework · The Science of Life

Photosynthesis Laboratory Worksheet

A video-guided biology worksheet connecting supplied observations with core photosynthesis concepts and written interpretation.

Video-guided Structured worksheet Word deliverable No original dataset
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Role & context

Individual student observer and worksheet analyst.

Biology laboratory exercise using instructional video evidence to examine photosynthesis-related observations.

Scope

  • Video-guided observation
  • Structured questions and written interpretations
  • Word-based laboratory worksheet

Outcome

Completed an observation-and-analysis worksheet connecting visible evidence to photosynthesis concepts. No independent wet-lab setup or original experimental dataset was documented.

Evidence: Project record reviewed; video-based worksheet documented. Portfolio treatment: Archive / supporting lab evidence. Academic disclosure: Video-based academic lab exercise; do not describe it as an independently conducted experiment.

University coursework · The Science of Life

Cellular Structure Microscopy Analysis

A comparative cell-biology worksheet using supplied imagery to examine plant, protist, and human cell structures.

4 specimen groups Comparative drawings Supplied imagery No student microscopy
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Role & context

Individual student observer and biological illustrator.

Cell-biology exercise comparing plant, protist, and human cell structures through supplied imagery and video.

Scope

  • Elodea cells
  • Pelomyxa or amoeba
  • Paramecium
  • Human epithelial cells
  • Comparative observations and drawing guidance

Outcome

Compared visible cell structures and organismal differences across several specimens and prepared labeled observations. The work relied on supplied visual material rather than student-operated microscopy.

Evidence: Project record reviewed; image/video-based worksheet documented. Portfolio treatment: Archive / supporting lab evidence. Academic disclosure: Image/video-based academic microscopy exercise; not independent laboratory research.

University coursework · The Science of Life

Cardiac Physiology Measurement Worksheet

A physiology interpretation exercise comparing resting and post-exercise measures using proxy values rather than independently collected personal data.

118/76 mmHg proxy 72 bpm at rest 108 bpm after exercise No personal dataset
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Role & context

Individual student completing a physiology interpretation exercise.

Cardiovascular worksheet comparing resting and post-exercise measures.

Scope

  • Resting blood pressure and heart rate
  • Post-exercise heart-rate comparison
  • Interpretation of expected physiological change
  • Typical values used in the working response, including approximately 118/76 mmHg, 72 bpm at rest, and 108 bpm after exercise

Outcome

Explained the expected cardiovascular response to activity. The working values were realistic examples, not verified personal measurements, so they must never be represented as collected experimental data.

Evidence: Project record reviewed; worksheet content documented with proxy values. Portfolio treatment: Archive. Academic disclosure: Academic worksheet using proxy values; not a personal health assessment or independently collected dataset.

University coursework · The Science of Life

Animal Diversity Comparative Survey

Comparative academic table spanning eight phyla and six arthropod classes.

8 animal phyla 6 arthropod classes Comparison table Classification analysis
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Role & context

Individual student researcher and comparative analyst.

Biology survey organizing animal diversity by major phyla and arthropod classes.

Scope

  • Eight animal phyla
  • Six arthropod classes
  • Comparison table
  • Morphology, body plan, habitat, adaptation, and classification questions

Outcome

Produced a structured comparison that made similarities and differences across major animal groups easier to interpret.

Evidence: Project record reviewed; Word deliverable documented. Portfolio treatment: Supporting. Academic disclosure: Individual academic taxonomy and comparison exercise; not field or laboratory research.

University coursework · The Science of Life

Environmental Stewardship Media and Case Series

Themed academic synthesis of water conflict, Indigenous rights, conservation, and business responsibility.

Grouped case series Water conflict Indigenous rights Business responsibility
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Role & context

Individual student researcher, commentator, and media analyst.

Series of related environmental-science responses on water conflict, Indigenous rights, conservation, business responsibility, and stewardship.

Scope

  • Klamath Basin “top ten” issue synthesis
  • Podcast and Indigenous-rights reflection
  • Article annotation and evidence extraction
  • Our Planet: Our Business analysis
  • Connections among policy, ecology, communities, and business conduct

Outcome

Demonstrated repeated synthesis of environmental cases across scientific, social, ethical, and economic dimensions. These are best presented as one themed coursework series rather than inflated into several standalone projects.

Evidence: Project record reviewed across multiple short assignments. Portfolio treatment: Supporting as a grouped series, not as many separate projects. Academic disclosure: Individual academic media and case analysis using published sources; not advocacy or consulting performed for the featured organizations.

University coursework · Introduction to Philosophy

Artificial Intelligence Through Marx, Rawls, and Hobbes

Comparative philosophy analysis of automation, justice, liberty, ownership, and regulation.

3 philosophers Automation + labor Justice + liberty Regulation + authority
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Role & context

Individual student philosophical analyst and writer.

Applied philosophy assignment interpreting artificial intelligence through three political-philosophy frameworks.

Scope

  • Marx: automation, labor, ownership, and class power
  • Rawls: justice, liberty, fairness, and distribution
  • Hobbes: regulation, security, authority, and a possible “digital Leviathan”
  • Comparison of competing ethical and political conclusions

Outcome

Produced a cross-framework analysis showing that the same technology can be judged differently depending on assumptions about power, justice, liberty, and social order.

Evidence: Project record reviewed. Portfolio treatment: Supporting. Academic disclosure: Individual academic argument; not an AI-governance policy engagement.

University coursework · Introduction to Philosophy

Core Philosophy Argument Series

Short comparative analyses of knowledge, perception, mind, consciousness, power, and political order.

6 major thinkers 5 topic clusters Argument mapping Grouped writing series
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Role & context

Individual student reader, argument mapper, and writer.

Series of short philosophy analyses rather than one capstone project.

Scope

  • Descartes on doubt and knowledge
  • Locke, Berkeley, and Hume on perception and empiricism
  • Ryle on mind and category mistakes
  • Nagel on consciousness and subjective experience
  • Hobbes and Marx on society, order, and power
  • Short discussions identifying premises, conclusions, objections, and implications

Outcome

Developed repeated practice in reconstructing arguments, comparing positions, and writing concise philosophical responses. Present as a writing series, not as a single large research project.

Evidence: Project record reviewed across multiple short assignments. Portfolio treatment: Supporting as a grouped writing series. Academic disclosure: Individual academic coursework based on assigned readings.

University coursework · Architecture & Society

Architecture Exam 1 — Power and Religion in the Ancient World

A policy-sensitive assessment record comparing how ancient architecture expressed political power and religion across Mesopotamian, Egyptian, Greek, and Roman societies.

2 extended essays 4 civilizations Power + religion Policy-sensitive
View scope and context

Role & context

Individual student essay writer, if independently completed.

Two extended exam essays analyzing how architecture expressed political power and religion across Mesopotamian, Egyptian, Greek, and Roman societies.

Scope

  • Two essays of roughly two or more pages each
  • Comparative visual and historical analysis
  • Monument, patronage, ritual, form, and social meaning

Outcome

The assignment required cross-period comparison of architecture as an instrument of authority and belief. Because the prompt expressly restricted AI use and the final independently authored submission was not available, this entry should not be published as completed portfolio writing.

Evidence: Assessment prompt and project record reviewed; final authorship verification unavailable. Portfolio treatment: Policy-sensitive archive. Academic disclosure: Policy-sensitive individual assessment. Retain as coursework history only unless authorship and compliance can be verified.

University coursework · Architecture & Society

Architecture Exam 2 — Roman Influence and Medieval Structural Innovation

A policy-sensitive assessment record connecting Roman precedent with Early Christian, Romanesque, and Gothic structural development.

2 essays Roman-to-Gothic span Vaults + light Completion unverified
View scope and context

Role & context

Individual student essay writer, if independently completed.

Two approximately three-page essays connecting Roman precedent with Early Christian, Romanesque, and Gothic architecture.

Scope

  • Roman spatial, structural, and symbolic influence
  • Basilica transformation
  • Medieval vaulting, support systems, light, height, and pilgrimage needs
  • Comparative examples across Early Christian through Gothic periods

Outcome

The planned analysis linked inherited Roman forms with medieval technical and religious development. Treat as an assessment record, not a verified writing sample, until the submitted work and policy compliance are confirmed.

Evidence: Assessment record reviewed; final submitted file and authorship verification unavailable. Portfolio treatment: Policy-sensitive archive. Academic disclosure: Individual academic assessment; completion and independent authorship not verified.

University coursework · Architecture & Society

Architecture Exam 3 — Renaissance, Baroque, and Eighteenth-Century Comparison

A comparative architectural-history analysis of Roman influence, Renaissance and Baroque revival, and the political and religious use of monumental space.

2 essays 2–3 pages each Versailles vs. St. Peter’s MLA format
View scope and context

Role & context

Individual student architectural-history analyst and writer.

Two comparative essays examining Roman influence in Renaissance, Baroque, and eighteenth-century architecture, including Versailles and St. Peter's.

Scope

  • Two essays, approximately two to three pages each
  • Classical precedent and revival
  • Patronage, political symbolism, procession, scale, and spatial experience
  • Versailles versus St. Peter's comparison
  • MLA-formatted Word output

Outcome

Developed a cross-period comparison of how later European architecture reused Roman language for different political and religious purposes. Confirm the submitted document and course policy before treating it as a portfolio writing sample.

Evidence: Project record reviewed; MLA Word deliverable documented; submitted version unverified. Portfolio treatment: Archive or supporting writing after verification. Academic disclosure: Individual academic assessment, not professional architectural analysis or design work.

University coursework · Architecture & Society

Architecture Exam 4 — Postmodernism, Deconstructivism, and Modern Innovation

A modern-architecture comparison of Postmodernism, Deconstructivism, structural systems, material innovation, and cultural meaning.

2 analytical arguments Postmodernism Deconstructivism Modern innovation
View scope and context

Role & context

Individual student architectural-history analyst and writer.

Comparative assessment examining Postmodernism and Deconstructivism alongside structural and material innovation in modern architecture.

Scope

  • Definitions and comparative characteristics
  • Historical context and criticism of earlier modernism
  • Multiple building and architect examples
  • Structural systems, engineering, materials, form, and cultural meaning

Outcome

Organized a broad modern-architecture survey into two analytical arguments: one about competing design languages and another about technological innovation. Final submission and official evaluation were not available.

Evidence: Project record reviewed; final submitted version unverified. Portfolio treatment: Archive or supporting writing after verification. Academic disclosure: Individual academic assessment; not design practice, licensure work, or professional criticism.

University coursework · Architecture & Society

St. Patrick Church Gothic Revival Field Analysis

Academic comparison of St. Patrick Church and Chartres Cathedral, pending verification of the required site visit and original photograph.

Site visit required Original photo required Chartres comparison Evidence pending
View scope and context

Role & context

Individual student observer and architectural-history writer.

Gothic Revival analysis comparing St. Patrick Church with Gothic precedent, including Chartres Cathedral.

Scope

  • Style-identification paragraph
  • Comparison of arches, verticality, ornament, windows, spatial character, and religious symbolism
  • Required site visit and student photograph

Outcome

Connected local architectural features with Gothic historical precedent. Because the required visit and original photograph were not available for inspection, describe this as a draft field-analysis assignment rather than a completed site study.

Evidence: Assignment and written comparison reviewed; field visit and original photograph unverified. Portfolio treatment: Supporting after field evidence is confirmed. Academic disclosure: Individual academic field assignment; not a historic-preservation survey or professional building assessment.

University coursework · Managerial Economics

East Dakota Cigarette-Tax Demand and Revenue Model

Excel-based academic analysis of demand, elasticity, price changes, and total revenue for a fictional policy case.

Q = 30 − 1.25P $12 unit elasticity 15M modeled packs $180M modeled revenue
View scope and context

Role & context

Individual student economic analyst advising a fictional governor.

Managerial-economics case evaluating cigarette demand, tax-induced price changes, elasticity, and total revenue in the fictional state of East Dakota.

Scope

  • Demand equation: Q = 30 − 1.25P
  • Starting price of $8
  • $1 price increments
  • Quantity expressed in millions of packs
  • Demand and total-revenue graphs
  • One-page report plus Excel model
  • Elastic, unit-elastic, and inelastic regions

Outcome

Identified unit elasticity at a price of $12 and quantity of 15 million packs, where modeled total revenue was $180 million. Classified demand as inelastic below $12 and elastic above $12, then translated the result into a policy-oriented recommendation. These are model outputs, not observed tax receipts or public-health effects.

Evidence: Project record reviewed; report and Excel analysis documented. Portfolio treatment: Flagship. Academic disclosure: Individual academic simulation for a fictional government; not public-sector consulting or policy advice.

University coursework · Managerial Economics

“Following the Herd” Behavioral Economics Analysis

A policy-sensitive behavioral-economics assignment examining conformity, social influence, priming, and consumer decision-making.

≈1 page 4 behavior mechanisms MLA citations Policy-sensitive
View scope and context

Role & context

Individual student reader and behavioral-economics writer, if independently completed.

Short written analysis of social influence and consumer behavior based on assigned pages 53–71.

Scope

  • Approximately one page
  • Informational influence versus peer pressure
  • Conformity and the spotlight effect
  • Priming and mere-measurement effects
  • MLA citation expectations

Outcome

The planned response connected multiple behavioral mechanisms to “herd” behavior and consumer decisions. Course materials indicated restrictions on generative AI, so do not use the available drafted material as a portfolio writing sample unless it was independently rewritten and accepted under course policy.

Evidence: Assignment record reviewed; final compliant submission unverified. Portfolio treatment: Policy-sensitive archive. Academic disclosure: Policy-sensitive academic assignment; completion, independent authorship, and compliance remain unverified.

University coursework · Corporate Finance

Cisco and Arista Financial Performance and Valuation Comparison

Team analysis of five-year statements, ratios, stock performance, capital returns, leverage, valuation, and strategic events.

9-tab workbook FY2021–2025 6M + 5Y stock views 10–15 minute presentation
View scope and context

Role & context

Team member and contributing financial analyst.

Corporate-finance team project comparing Cisco Systems with Arista Networks using multiyear financial statements, ratios, stock performance, capital returns, and strategic events.

Scope

  • Income statement, balance sheet, and cash-flow statement
  • Horizontal and common-size analysis
  • Profitability, liquidity, activity, leverage, market, and DuPont ratios
  • Stock-price performance and shareholder-return context
  • Dividends, repurchases, payout policy, and capital structure
  • Strategic acquisition discussion, including Splunk
  • Comparative strengths, risks, and conclusion

Outcome

Produced a multiyear comparison that characterized Cisco as a mature, cash-generative company with stability and shareholder returns but softer profitability after fiscal 2023 and higher leverage, while Arista offered stronger growth with a different risk profile. The conclusion was an academic comparison, not a recommendation to buy or sell securities.

Evidence: Project record reviewed; nine-tab Cisco workbook, stock analysis, and team presentation script documented. Portfolio treatment: Flagship after contribution details are added. Academic disclosure: Academic team analysis using public information. Cisco and Arista were not employers, clients, or sponsors. No investment return was promised or realized through the project.

Founder history

Building has been the constant.

Latest venture

Collarva LLC

Founded 2026 · Consumer pet products

Visit site

Founder and Early-Stage Entrepreneur · 2016–2018 — Founded and explored several early-stage ventures across e-commerce, digital marketing, online publishing, and business development. These projects gave me practical experience in turning ideas into brands, building digital assets, evaluating business models, and learning from both short-term experiments and longer-term ventures.

Jan 19, 2017 – Mar 2, 2018

DiverseGPS.com — Founder

An umbrella venture bringing together websites, blogs, commercial concepts, digital assets, and prospective business holdings under a unified brand.

Mar 8–13, 2017

Prozero.net — Founder

An early-stage e-commerce concept centered on affordable online retail while balancing price and product quality — anticipating the value-focused marketplace approach later popularized by platforms like Temu, as an alternative to Wish and AliExpress.

December 2017

LocalArab — Founder

A local marketing-services concept designed to help Locally-owned and community-based businesses strengthen their visibility and connect with local customers.

July 2016

Independent Social Media Marketing Venture — Founder

An early social-media marketing service focused on helping businesses improve their online presence and audience engagement. The venture's original working name is no longer in use.

About

Ambition, grounded in execution.

I approach business from two sides: the analyst asking whether the numbers and evidence support the decision, and the founder responsible for making the decision work in the real world.

As a first-generation American, I value responsibility, persistence, and long-term thinking. My career interests span banking, corporate finance, private equity, venture capital, and the strategy needed to build durable companies.

Colleagues have described me as a systems thinker — someone who treats a business problem the way an engineer treats a broken process: break it down, find the failure point, and rebuild something more efficient in its place. Outside of work, I follow music and food closely, and try to make good use of the time I have — all 1,440 minutes of it, most days.

Long-term, I'm working toward a multi-business platform spanning consumer brands, real estate, and financial services — with Collarva as the first proving ground.

Capabilities

Where I create value.

Finance & analysis

Financial statements, forecasting, unit economics, pricing, break-even, scenario analysis, and decision-focused models.

Strategy & entrepreneurship

Business models, market entry, competitive positioning, go-to-market planning, and execution under real constraints.

Growth & professional selling

Customer segmentation, digital acquisition, conversion thinking, consultative discovery, proposals, and objection handling.

Operations & technology

E-commerce systems, supplier evaluation, inventory planning, website strategy, and practical AI-enabled workflows.

Creative Business Solutions

Utilizing diffrent approches, scopes, and the Big picture using new ideas and out-of-the-box thinking to solve, fix or make better

Entrepreneurship & business development

Venture creation, business-model design, market-entry planning, minimum viable product thinking, founder-level decision-making, and cross-functional execution under uncertainty.

Collarva & pet-product business development

Slow-feeder and enrichment product strategy, pet-owner segmentation, mission-led brand building, retail readiness, wholesale economics, and pet-care market positioning.

Marketing strategy

Three Cs, Five Cs, Seven Ps, segmentation, targeting, positioning, market research, consumer behavior, brand strategy, and customer-journey development.

Digital advertising & customer acquisition

Meta and Google Ads planning, audience development, keyword and search-intent strategy, funnel design, creative testing, retargeting, conversion, and return-on-ad-spend thinking.

Sales & professional selling

Consultative discovery, relationship selling, SPIN-style questioning, objection handling, negotiation, proposals, presentations, closing, and team-based sales practice.

Finance & financial analysis

Corporate finance, financial-statement analysis, forecasting, unit economics, pricing, debt and mortgage modeling, scenario analysis, and investment-oriented business evaluation.

Accounting & financial reporting

Financial accounting, ASC 606 revenue recognition, annual reports, Form 10-K analysis, accounting policies, segment reporting, and investor-focused interpretation.

Management & organizational behavior

Employee motivation, leadership, trust, organizational justice, ethics, job satisfaction, candidate evaluation, retention, and human-resource judgment.

Operations & supply-chain thinking

Inventory, fulfillment, shipping, quality control, supplier and procurement evaluation, landed-cost analysis, launch operations, certifications, and supply-chain risk.

E-commerce & website strategy

Shopify, Wix, Amazon, eBay, direct-to-consumer planning, website architecture, product pages, trust signals, domains, DNS, hosting, and conversion optimization.

Information systems & business technology

Management information systems, ERP, SAP S/4HANA, cloud systems, digital transformation, AI-assisted workflows, automation, cybersecurity awareness, and process integration.

Data analysis & research

Quantitative comparisons, spreadsheet modeling, scenario analysis, source evaluation, business and academic research, epidemiological literacy, and evidence-based decision support.

Communication & writing

Business and academic writing, copywriting, audience adaptation, technical translation, editing, quality control, and clear customer- and stakeholder-facing communication.

Teamwork, relationship building & interpersonal skills

Collaboration, rapport building, cross-cultural communication, empathy, feedback, trust development, expectation setting, conflict resolution, and professional relationship management.

Strategic thinking & problem-solving

Constraint analysis, scenario testing, competitive strategy, systems thinking, tradeoff evaluation, second-order effects, and connecting short-term actions to long-term goals.

Leadership characteristics & transferable strengths

Persistence, ambition, adaptability, intellectual curiosity, accuracy, ethical judgment, resilience, customer empathy, self-directed learning, and cross-disciplinary execution.

Industry specializations & areas of concentration

Pet care, consumer retail, e-commerce, banking, investment analysis, accounting, sales, hospitality, nonprofit work, technology, energy systems, residential finance, wellness, and public health.

Most marketable skill combinations

Finance with entrepreneurship, marketing with consumer psychology, product strategy with e-commerce, sales with relationship management, technology with strategy, and creativity with analytical discipline.

Best-fit professional positioning

Strong alignment with analyst, strategy, banking, marketing, business development, e-commerce, operations, startup, venture capital, private equity, consulting, and pet-industry roles.

Professional value proposition

Finance-trained, cross-functional business builder combining strategy, financial discipline, customer insight, marketing creativity, technology awareness, and founder-level execution.

Many More Soon

:)

Generative AI (Gen AI) and Artificial intelligence

Generative-AI platform's used

ChatGPT / OpenAI, Claude, Google Gemini, Microsoft Copilot, GitHub, Copilot, Midjourney, Adobe Firefly, Stable Diffusion, Runway, Sora, Perplexity, Custom-trained machine-learning models

"Applied generative-AI workflows across business strategy, market research, financial analysis, marketing, e-commerce, academic research, content development, and front-end website creation. Experience includes prompt design, iterative output refinement, human-in-the-loop quality control, and evaluation of AI-related privacy, copyright, ethical, cybersecurity, and organizational considerations. Academic applications include a fourteen-part organic pet-store AI and information-systems plan, business-oriented AI educational content, and philosophical analysis of AI through Marx, Rawls, and Hobbes."

Education & credentials

A practical Business foundation.

Formal study, licensed real-estate knowledge, and direct founder experience inform how I evaluate opportunities.

In progress

Bachelor of Business Administration, Finance

University of Michigan, College of Business

Degree

Associate Degree, Business Administration

Henry Ford College, Business and management foundation

https://www.hfcc.edu/commencement/2025

License

Real Estate Salesperson License

Michigan · Metro Detroit market experience with KW Advantage, including buyer/seller representation and open-house marketing across Southeast Michigan.

Recognition

Dean's List

University of Michigan, College of Business

Henry Ford College, Business Administration

https://umdearborn.edu/cob/life-cob/deans-list-and-academic-awards

https://www.hfcc.edu/deanslist

Find me elsewhere

Off-site profiles and references.

What's next

Let's build something worth measuring.

I'm interested in conversations across finance, banking, investment analysis, strategy, and entrepreneurship.

Contact details and résumé available on request

archive (coming soon)

Off-site archive